Categora: CRM-CDP module for order management

Categora: CRM-CDP module for order management

Artificial Intelligence has transformed the corporate market, but to achieve beneficial results for your business, you need digital tools that ensure optimal workflows and high-quality data.

Categora is a software solution that brings together, in a single platform, the tools needed to manage data in a structured and intelligent way.

The software has evolved into a suite of modules that focuses on the intelligent and integrated management of information.

Among these is the CRM/CDP module, which keeps orders and customers under control.

CRM/CDP Module for Ecommerce and Order Data Management

The CRM/CDP (Customer Data Platform) module from Categora is designed to centralise, organise and make the most of all customer and order data from your e-commerce site.

This section allows you to gather information from various sources, clearly organising order flows, customer data, purchase history and products purchased. In this way, Categora becomes a single point for managing and accessing commercial information, useful for analysis, segmentation and targeted marketing activities.

CRM for data, purchases and customers.

A CRM platform dedicated to data and purchases, designed to help you understand your customers quickly, simply and immediately.

• Collection and integration of customer and order data from e-commerce and other channels.
• Analysis of purchases, products bought and purchase frequency.
• An approach based on data analysis, rather than on sales pipeline management.

The Categora Module Suite: integrated information management

Centralise your product management with Categora and use Artificial Intelligence to transform your data into high-quality operational strategies. Thanks to this software, you can bring together all the most important information on a single platform and distribute it across every channel. Categora has evolved into a suite of modules:

• Connector: Advanced integration software, a tool designed as an intermediary/ESB to connect disparate systems
• PIM and DAM: Manage and organise complex catalogues and digital assets.
• Publishing: Automatic Layout Tool with which you can manage a layout from the back office, automatically populating the company’s advertising and sales material
• Stores: Enables control of the store locator from the back office, organising complex and structured information and linking it to specific products or customers
• Business Intelligence: Transform your business data into operational strategies, supporting every decision-making process.

Categora Data Hub is primarily strategic software, specifically designed for the implementation of enterprise AI projects. The software automatically and reliably feeds Artificial Intelligence projects by creating a centralised information base.

Discover Categora’s Modules!