Equiline
Equiline is a leading international brand in the equestrian world. The company was born out of its founders’ passion for horses and their desire to develop innovative, high-performance products for both horse and rider, combining technology, elegance, and sustainability.
To support its international growth and the management of multiple sales channels, Equiline partnered with the software house Cosmobile to develop a digital ecosystem based on the Categora PIM integrated with a multi-store e-commerce platform built on Adobe Commerce (Magento 2).
Equiline’s Requirements
Expansion into international markets and a presence in both B2B and B2C channels made it necessary to adopt a system capable of centrally managing all product information.
The main objectives of the project were:
- Develop multi-store and multi-market sales platforms
- Centralize catalog data management
- Integrate the system with the company’s ERP
- Improve the efficiency of internal processes
Categora PIM for Product Data Management
Categora has centralized all processes related to product catalog management. The platform allows you to collect, organize, and enrich all information related to Equiline products in a single environment.
The system is integrated with the company’s ERP system, from which product data is automatically imported, and enables multilingual management of information, facilitating the distribution of content across various e-commerce sites.
Benefits for Equiline
The implementation of Categora PIM has yielded several operational benefits:
- Centralization of product information
- Structured management and enrichment of catalog data
- Full integration with the company’s ERP system
- Multilingual support for international markets
- Reduction in management time and costs
- Improved productivity and workflows.
