Gielle
Gielle, a brand of the Centro Gamma Termosanitaria Spa Group, is a distributor and retailer of leading brands in the plumbing and heating sector.
With a wide and constantly updated range of products, the company needed to centralize all product information in a single system in order to manage catalogs, price lists, websites, B2B and B2C ecommerce, and native apps in a consistent manner. The goal was to overcome data fragmentation and have a single integrated platform capable of feeding all commercial and digital channels, reducing update times, duplication, and the possibility of error.
Thanks to Categora, Gielle now manages its entire product information base from a single control point.
All data is managed, updated, and distributed through a single system, ensuring consistency and synchronization across different touchpoints.
The brand’s catalog is automatically laid out and made available to browse online via the Paginae digital publishing app. The digital catalog on the web portal (www.gielleleader.com) is also fed directly by Categora and, thanks to integration with the main Centrogamma website (www.centrogamma.com) and the company’s ERP, prices, promotions, and content are always updated in real time.
The introduction of Categora has led to significant optimization of resources and simplification of data management. Business procedures are now more efficient: the company has reduced operating times and costs, departments work in a more coordinated manner, and service to professional customers has improved thanks to the availability of constantly updated information and personalized online price lists. At the same time, brand visibility has increased, aided by the web portal and immediate, centralized access to product information.
