Ecornaturasì
Automatic layout of flyers and promotional brochures
The EcornaturaSì Group, Italy’s leading distributor of natural, organic, and biodynamic products, needed to streamline its internal processes and optimize the production of promotional materials. Specifically, the company was looking for a solution to automate the layout of flyers and promotional brochures, reducing time, costs, and margins of error.
To meet this need, EcornaturaSì has adopted Categora, the PIM (Product Information Management) system that allows for the centralization of product information management and the automation of editorial material creation. Through the Automatic Layout module, flyers with offers and promotional price lists are generated directly from the data in the system, without manual intervention on individual pages.
Process automation significantly speeds up material production: layout times are reduced by 60% compared to manual management, while costs are lowered by up to 85%. At the same time, the risk of errors associated with manual entry of prices, descriptions, and promotional information is eliminated, ensuring that content is always consistent and up to date.
A further advantage is the separation between data management and graphic layout: all information is centralized in Categora and can be reused to feed different communication channels, maintaining uniformity and control. The result is a more streamlined workflow and faster production of promotional materials, enabling the EcornaturaSì Group to effectively coordinate large-scale commercial and digital communication.
