Centro Gamma
A catalog with over 100,000 items from 120 different suppliers and a wide range of products with specific characteristics for each brand.
Centro Gamma needed to centralize all product information in a single system so that it could generate paper catalogs, update its website, and manage B2B and B2C ecommerce with over 150,000 references, different types of users, and customized price lists.
The goal was to have a single platform capable of managing the entire information and commercial flow, ensuring consistency between editorial and digital channels. The system was integrated with the company’s ERP, which provides constantly updated price lists and prices even during printing, ensuring real-time alignment between catalogs, the website, and sales platforms.
Categora also includes a solution dedicated to the automatic generation of layouts and printed catalogs, made possible thanks to custom scripts for Adobe InDesign. Editorial materials are created directly from centralized data, reducing processing times and margins of error.
The project also included the development of the company website, which is fed by the same database and structured as an online product catalog, ensuring consistency and constant updating of information across all channels.
We have also developed native iOS and Android apps for consulting and managing price lists, designed to offer the sales network and customers a tool that is always up to date and available on the move.
The applications also allow orders to be entered, integrated directly with the online portal, within a single, fully integrated platform that keeps data, prices, and information synchronized across all channels.
