Bquadro
The Bquadro project arose from the need to streamline sales force and after-sales service management, while offering professional customers a unique, centralized digital tool.
The goal was to provide agents and customers with an integrated platform from which to independently manage purchase orders and restocking, with fast, immediate, and constantly updated processes. In this way, the company was able to simplify commercial operations, improve coordination between departments, and ensure faster and more effective service throughout the sales and after-sales cycle.
To meet these needs, we have designed an ecosystem of integrated solutions that cover the entire commercial and operational flow: from product data management to sales, technical assistance, and after-sales service.
The system is divided into several modules that are perfectly connected to each other:
- Centralized data management with Categora, to govern all product information from a single point.
- Digitization of the sales network with Order Sender Enterprise, which allows agents and sales representatives to operate quickly and in a synchronized manner.
- Mobile technical and after-sales support via Tech Away, to manage interventions, reports, and support directly in the field.
- Digital presentations and order management through the digital catalog and the Paginae digital publishing platform.
- Automatic layout of catalogs and commercial materials, generated directly from centralized data.
- B2B eCommerce integrated with Order Sender Enterprise, allowing professional customers to place orders and restock independently.
- Dedicated mobile applications (CLApp and CLABO) to extend operations to the entire network, even on the move.
The result is a single, integrated platform that simplifies processes, improves coordination between departments, and provides customers and sales forces with digital tools that are always up to date and synchronized.
Starting from a single database, structured on a web-based platform, the same tool allows you to automatically generate three different types of layouts. This approach allows you to reuse the same product information for different outputs, maintaining content consistency, centralized updates, and faster and more efficient management of editorial materials.
The project gradually expanded to include integrated website development, powered by the same database that generates the automatic catalog. This way, all product information is managed from a single source and distributed consistently across catalogs and digital channels.
The evolution of the system has led to the creation of a platform that is increasingly similar to an integrated CRM, in which data, content, news, and marketing services coexist within a single ecosystem. This approach allows for the centralized coordination of communication and commercial activities, ensuring rapid updates and a complete view of information across all company touchpoints.
